Jenny Amir Hypnotherapist

Jenny Amir

For as long as I can remember, I have had an interest in people – what makes them tick, what inspires them and how they do what they do. So perhaps it’s not so surprising that I ended up working with people, helping them to create positive mindsets

I was born and brought up in Hertfordshire, UK, in a Sri Lankan family, and had an awareness of spirituality from an early age, for which I am eternally grateful. However, as a child and teenager I struggled with an acute illness and it wasn’t until I was well into my 20s that life started to come together for me in any meaningful way.

In my late teens and early 20s, I travelled to India a few times with my parents to stay on an Ashram. It was a beautifully spiritual place, where all religions and faiths were celebrated as equal and it was here that I found a peace and connection with myself that was life-changing.

During this time I had also trained as a medical secretary in London and began my working life in the Cardiology Dept at St Mary’s Hospital in Paddington, which I loved. I worked with wonderful people and as my confidence grew, at the age of 24 I took myself off to Australia on a working holiday for a year, where life really took a hold on me. I came back home inspired by all things alternative and natural, complementary and, in some cases, just damn weird.

Impressed by several complementary therapies I had used while in Australia I began an on-going exploration of holistic medicine, studying and taking classes in a range of different therapies including Homeopathy and Acupuncture in my spare time. My early experiences of ill-health clearly influenced the way my life has gone, with me becoming more interested in the power of the mind on health and healing.

On returning from Australia I took the opportunity to change careers and found a job working for a national TV company in London. I spent 13 amazing years there, the last five years as a Programme Manager. But as I gradually approached 40, I decided it was time to follow my passion, and I left TV and re-trained as a Cognitive Hypnotherapist & NLP Master Practitioner.

Since starting my Hypnotherapy & Coaching practice nearly 11 years ago, I have had the immense privilege of helping many hundreds of people make positive changes in their lives, enabling them to overcome the issues that had previously held them back from being happy or successful.

My therapeutic approach:

My Cognitive Hypnotherapy approach draws upon the latest scientific evidence on how the mind works, and includes Neuro-Linguistic Programming (NLP), Cognitive Behavioural Therapy ( CBT), Positive Psychology & Personal Coaching to produce a highly-effective and solution-focused therapy for lasting positive change.

The beauty of this work is that lasting positive change is often created in an instant – literally the time it takes to make a choice, a decision, a thought – because it works both consciously and unconsciously. So someone can quit smoking or let go of a 20-year dependency on alcohol in just a couple of hours or a couple of sessions. It never fails to amaze me. I simply act as a guide to enable people to create the belief systems, thought-patterns and mindset that will help them achieve the changes they want.

In many ways, it gives people the chance to give themselves more “positive programming”, to overcome difficulties or trauma from the past and let go of current negative patterns that hold them back. It enables them to naturally create new belief-systems, thought-patterns, feelings and behaviour that is more helpful to them – and which allows them to be how they would prefer to be (instead of being stuck with habits or feelings they hate).

So whether someone wants to develop more confidence, be happier in themselves, reduce alcohol intake, lose weight or quit smoking – whatever it is, I work to enable people to regain control and self-confidence, and achieve the changes they want for themselves, naturally and instinctively.


Jenny Amir

Cognitive Hypnotherapist, NLP Master Practitioner & Coach

Tel:  07979 371701